The Banana Bread Effect

One day, I had a bunch of bananas sitting out on the counter. I love bananas because they're versatile, cheap, portable, and if they fall on the floor I can still eat them because they have a tough natural wrapper. Well, I really just wanted to eat this one banana and save the rest for…
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The Rule of Seven and the Indie Developer

I've had all sorts of interesting clients over the past few years, ranging from fellow indie developers to other industries like publishing, e-commerce, product design, jewelry, and more since I've done a lot of content marketing, business planning, and crowdfunding advisory in addition to working with game developers. Ergo, I can honestly say that I've…
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A Loving Open Letter to the Class of 2016

Congratulations, recent grads! You're likely insanely excited, or maybe scared shitless, to make your way out into the world now. I just want to impart some unsolicited wisdom, remembering how excited I was when I was your age: back when it took a certain kind of person to go online, cell phones weren't universal yet, and…
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Toad Tuesdays: Why Toads Make Awesome Therapy Animals

This is a special edition of Toad Tuesdays, in that the timing is perfect for National Therapy Animal Day which is April 30. National Therapy Animal Day was founded by Pet Partners, America's leading nonprofit for therapy animals and their handlers. They do an annual Sweets & Treats Day where bakers donate some of their…
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What They’ve Drilled in Your Head: The Evils of Crunch & Live to Work Redux

The title is a reference to my favorite Crumbsuckers song "Live to Work", which I referenced in this post about relationships being strained by the pursuit of entrepreneurship. I not only feel that this song still embodies the incredibly toxic culture of the same moniker that has utterly permeated Americans' brains, but also pockets of the…
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When is Content Marketing Just Content For the Sake of It?

Every so often, I get an email soliciting content creation (read: writing my blog for me.) I do some content marketing work on Writer Access, so I've been behind the scenes on this. I'm familiar with ghost blogging, e-book ghostwriting, and just creating the kind of content that everyone from tax offices to jewelry sellers need to attract…
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Thoughts on Financial Freedom: The Art and Science of Fuck You Funds

Greetings, Toadlets! Nice to return from a post-GDC blackout on social media and my own fiefdom. I chronicled GDC 2016 exclusively at Gamasutra and can't wait to have many more. It's been busy busy busy getting back in the swing of things: current gigs, working on the game, following up on opportunities from GDC, never-ending…
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Toad Tuesdays: Proper Handling of Toads & Other Amphibians

Of the many differences between having a toad versus having a more traditional pet like a dog or a cat, one that stands out is that you need to wash your hands both before AND after you handle a toad. Or any other amphibian for that matter. Whereas with a furry pet, you only need to…
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Hey! Do you want to totally kill it at owning a game studio or another creative business but are struggling? Or you just don’t know where to start?

Yes! I want to know all the secrets to totally crushing this!

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