Nowadays, the world is powered by web content.
Whether people are coming your website by looking for solutions or problems or a local business that can meet a specific need, stellar web copy is going to be just as important as having a slick-looking and functional website.
Almost 5 billion pieces of content are hurled into the stratosphere daily because social media is really flash in the pan (but still important!) and ad campaigns only run as long as you pay for them to stay up. Content delivers THE most long-term to your business, whether it’s a spec sheet and product description for your game’s Steam or itch.io page or blog posts that answer a potential client’s burning question.
Content doesn’t start and stop at blog posts and having good website copy: do you know for sure if you’re giving your readers what they want, and that you’re attracting the kind of traffic that translates into the kind of clients or customers you need? When people look up your name or your business in search engines, what’s coming up and how far down is it in the search results?
Worry no more. Harnessing the power of big data and keyword research, Sonic Toad can devise a content plan and execution strategy that makes sense for your organization and audience. While specializing in creative professionals, the video games industry, and financial services we have worked with clients of all sizes in the tech, healthcare, and consumer products industries as a strategist.
You also have the surety of working with a HubSpot-certified Inbound Marketing expert!
GAMES AS CONTENT
Content makes the web go round whether you sell toothpaste or video games. If you’ve been thinking of adding a game or two to your overall content strategy, Sonic Toad is the exact amphibian you need to have in your pond. Not only does it require knowing how to make a good game and get the word out about it, but also how to properly manage a project and development team all while getting your brand’s message across. It takes the uniquely absorbent and duality-laden touch of an amphibian to bring your game idea to fruition and go beyond a simple adver-game!
This is everything under the sun related to your content strategy. Your toad will get all of the bugs in the pond, so to speak: keyword mapping and research, customer journey map, buyer personas, topic selection, and editorial calendar all rolled into one (or customized to your needs.)
FINDING THE RIGHT WRITERS
Working with the wrong writers or content creators can be a deadly mistake, and subject matter expertise alone is not always a good indicator your should work with a certain writer. If you’re having trouble finding the right writer or don’t know where to begin, let’s set up a consultation.
CUSTOMER JOURNEY MAP
The way that people find out about businesses today is drastically different than it used to be. Advertising doesn’t tell the whole story even if it’s the first time someone learns about your business, and you need to know when and how people are finding out about you. A customer journey map provides insight on where people are likely to find out about your business and how to work that into your overall content plan, then create content based on these touchpoints after crafting buyer or player personas.
KEYWORD MAPPING AND RESEARCH
Knowing which keywords to use can be daunting and without proper keyword research, it can be like a stab in the dark. But with the power of analytics and an experienced content strategist, it doesn’t have to be. With a keyword map in hand, you can know exactly what people are looking for and how to build a responsive content calendar that gets tractable results from organic search. No more speculating on whether a keyword will be responsive: a keyword map is an investment in building content that works.
TOPIC SELECTION & EDITORIAL CALENDARS
Don’t know what topics your readers care about? Or what your website should contain, if pillar content or small bites is best for your audience? Robust topic selection ensures a steady flow of scintillating content that keeps visitors returning and sharing, and planning an editorial calendar around special events and times that keywords are likely to see the most action leads to better sales. And if you want the toads in your pond, the right topics will keep them attracted like a bug light.