Content Strategy and Creation
It’s been said that content is king and with good reason: over 4.6 billion pieces of content are created every day and 70% of B2B marketers are moving most of their digital marketing efforts toward content, according to the Content Marketing Institute. A social or ad campaign only runs for as long as you let it run, but content delivers long-term value as it's up for however long you want it to be. Someone can come across a blog post you wrote a year ago and suddenly become a customer.
Content doesn't start and stop at blog posts and having good website copy: do you know for sure if you're giving your readers what they want, and that you're attracting the kind of traffic that translates into the kind of clients or customers you need? When people look up your name or your business in search engines, what’s coming up and how far down the results page is it?
Worry no more. Harnessing the power of big data and keyword research, Sonic Toad can devise a content plan and execution strategy that makes sense for your organization and audience. While specializing in creative professionals, the video games industry, and financial services we have worked with clients of all sizes in the tech, healthcare, and consumer products industries as a strategist.
You also have the surety of working with a HubSpot-certified Inbound Marketing expert!
Content Strategy Services
Whether you need a full content plan or help with a specific issue when it comes to your content marketing needs, Sonic Toad has you covered!
This is everything under the sun related to your content strategy. Your toad will get all of the bugs in the pond, so to speak: keyword mapping and research, customer journey map, buyer personas, topic selection, and editorial calendar all rolled into one (or customized to your needs.)
Knowing which keywords to use can be daunting and without proper keyword research, it can be like a stab in the dark. But with the power of analytics and an experienced content strategist, it doesn't have to be. With a keyword map in hand, you can know exactly what people are looking for and how to build a responsive content calendar that gets tractable results from organic search. No more speculating on whether a keyword will be responsive: a keyword map is an investment in building content that works.
Customer Journey Map
The way that people find out about businesses today is drastically different than it used to be. Advertising doesn't tell the whole story even if it's the first time someone learns about your business, and you need to know when and how people are finding out about you. A customer journey map provides insight on where people are likely to find out about your business and how to work that into your overall content plan, then create content based on these touchpoints after crafting buyer or player personas.
Topic Selection and Editorial Calendars
Don't know what topics your readers care about? Or what your website should contain? Robust topic selection means that you have plenty of interesting content that keeps visitors returning and sharing, and planning an editorial calendar around special events and times that keywords are likely to see the most action leads to better sales.
Content Writing and Narrative Design for Hire
The Sonic Toad blog and books aren’t the only written content that Sonic Toad Media has created. Rachel Presser is an experienced content writer for hire with thousands of pieces written in the business, taxation, technology, gaming, digital marketing, and entertainment spheres. She has written for hundreds of clients ranging from solopreneurs to Fortune 100 companies and can work within your editorial guidelines.
Rachel has regularly made the front page at Gamasutra and had a regular column with Game with Your Brain. Her portfolio of by-lined work independent of Sonic Toad can be viewed on Contently. If you’d like to see additional writing samples, please contact Rachel.
Need great-looking social cards to go with your whitelabeled blog posts and other content? Sonic Toad has access to millions of high-quality images and illustrations and can provide you with a variety of social cards for most major social media platforms.
Game Narrative Design
Telling a good story fleshed out by snappy or poetic dialog is what turns pretty art assets and captivating music into game world. If you’re seeking a narrative designer or text writer that can work with your game lore or build your narrative out from the ground up, look no further than Sonic Toad Media.