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SonicToad, Author at Sonic Toad - Page 4 of 10

What They’ve Drilled in Your Head: The Evils of Crunch & Live to Work Redux

The title is a reference to my favorite Crumbsuckers song “Live to Work”, which I referenced in this post about relationships being strained by the pursuit of entrepreneurship. I not only feel that this song still embodies the incredibly toxic culture of the same moniker that has utterly permeated Americans’ brains, but also pockets of the […]

When is Content Marketing Just Content For the Sake of It?

Every so often, I get an email soliciting content creation (read: writing my blog for me.) I do some content marketing work on Writer Access, so I’ve been behind the scenes on this. I’m familiar with ghost blogging, e-book ghostwriting, and just creating the kind of content that everyone from tax offices to jewelry sellers need to attract […]

Thoughts on Financial Freedom: The Art and Science of Fuck You Funds

Greetings, Toadlets! Nice to return from a post-GDC blackout on social media and my own fiefdom. I chronicled GDC 2016 exclusively at Gamasutra and can’t wait to have many more. It’s been busy busy busy getting back in the swing of things: current gigs, working on the game, following up on opportunities from GDC, never-ending […]

Toad Tuesdays: Proper Handling of Toads & Other Amphibians

Of the many differences between having a toad versus having a more traditional pet like a dog or a cat, one that stands out is that you need to wash your hands both before AND after you handle a toad. Or any other amphibian for that matter. Whereas with a furry pet, you only need to […]

Are You Confusing Frugality with UNDERINVESTMENT in Your Business?

Day after day, you’re probably bombarded by the message that you need to spend less than you earn, stay within your budget, just live within your means. Even though living expenses have spiraled out of control to the point simply affording the basics already equals living beyond your means, the general gist still holds up: […]