Category Archives: Marketing

The Rule of Seven and the Indie Developer

I've had all sorts of interesting clients over the past few years, ranging from fellow indie developers to other industries like publishing, e-commerce, product design, jewelry, and more since I've done a lot of content marketing, business planning, and crowdfunding advisory in addition to working with game developers. Ergo, I can honestly say that I've…
READ MORE

When is Content Marketing Just Content For the Sake of It?

Every so often, I get an email soliciting content creation (read: writing my blog for me.) I do some content marketing work on Writer Access, so I've been behind the scenes on this. I'm familiar with ghost blogging, e-book ghostwriting, and just creating the kind of content that everyone from tax offices to jewelry sellers need to attract…
READ MORE

Are You Confusing Frugality with UNDERINVESTMENT in Your Business?

Day after day, you're probably bombarded by the message that you need to spend less than you earn, stay within your budget, just live within your means. Even though living expenses have spiraled out of control to the point simply affording the basics already equals living beyond your means, the general gist still holds up:…
READ MORE

How do you put yourself out there?

I'm sure you've been told to do just that to grow your following, find better gigs, or going beyond work stuff: finding love and happiness, or that perfect taco. But well, how do you actually put yourself out there? If you're just starting to break into the entrepreneurial mindset, you may have a lot of…
READ MORE

Cold form emails suck! This is not how you get sales from game devs.

The only things that could possibly be worse are unsolicited calls and junk mail. I really hate being interrupted when I’m working or trying to relax. Then as for the junk mail, I shudder thinking of the paper waste. I wept with joy when I moved right after New Year's for many reasons, not the least of…
READ MORE

How do I get a following?

It's the six figure question I've been asked millions of times by potential clients: "If I need to have a following in order to have a successful crowdfunding effort, then how do I get one?" If you're doing a rewards-based campaign for your business or creative endeavors, or raising funds for a personal purpose even,…
READ MORE

Hey! Do you want to totally kill it at owning a game studio or another creative business but are struggling? Or you just don’t know where to start?

Yes! I want to know all the secrets to totally crushing this!

footerToad

Get helpful tips, entertaining rambles, DISCOUNTS for my classes and other goodies straight to your inbox
EXCLUSIVE to Toad Tribune subscribers!