The Rule of Seven and the Indie Developer

I’ve had all sorts of interesting clients over the past few years, ranging from fellow indie developers to other industries like publishing, e-commerce, product design, jewelry, and more since I’ve done a lot of content marketing, business planning, and crowdfunding advisory in addition to working with game developers. Ergo, I can honestly say that I’ve […]

When is Content Marketing Just Content For the Sake of It?

Every so often, I get an email soliciting content creation (read: writing my blog for me.) I do some content marketing work on Writer Access, so I’ve been behind the scenes on this. I’m familiar with ghost blogging, e-book ghostwriting, and just creating the kind of content that everyone from tax offices to jewelry sellers need to attract […]

Are You Confusing Frugality with UNDERINVESTMENT in Your Business?

Day after day, you’re probably bombarded by the message that you need to spend less than you earn, stay within your budget, just live within your means. Even though living expenses have spiraled out of control to the point simply affording the basics already equals living beyond your means, the general gist still holds up: […]

How do you put yourself out there?

I’m sure you’ve been told to do just that to grow your following, find better gigs, or going beyond work stuff: finding love and happiness, or that perfect taco. But well, how do you actually put yourself out there? If you’re just starting to break into the entrepreneurial mindset, you may have a lot of […]

Cold form emails suck! This is not how you get sales from game devs.

The only things that could possibly be worse are unsolicited calls and junk mail. I really hate being interrupted when I’m working or trying to relax. Then as for the junk mail, I shudder thinking of the paper waste. I wept with joy when I moved right after New Year’s for many reasons, not the least of […]