Recent Posts by SonicToad

Where’s the voice of the single indie game developer?

It's V-Day week. So this week at Sonic Toad, I'll be posting all about singledom and relationships in the game development and self-employment contexts! And if you're an indie developer who’s single, it probably feels like every dev diary, postmortem, or Gamasutra piece about the vagaries of the indie life is virtually always centered around married/coupled up…
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Becoming More Receptive to Inspiration

Every creative person needs a muse, right? What if you were surrounded by muses but simply had no idea what to do with them? When you’re in a really shitty and stressful time of your life, sometimes that distress can wind up inspiring you (see: a vast majority of punk songs) but too much distress…
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Toad Tuesdays, Groundhog Day Edition: Toad Hibernation

Happy Groundhog Day! Alas, because of the weird lighting in here Yael never sees her shadow. But sometimes she likes to pretend she’s a groundhog because toads do like burrowing. Climate crises notwithstanding, animals typically hibernate this time of year in deciduous zones. What about toads? It all depends. American toads definitely hibernate in colder…
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Cold form emails suck! This is not how you get sales from game devs.

The only things that could possibly be worse are unsolicited calls and junk mail. I really hate being interrupted when I’m working or trying to relax. Then as for the junk mail, I shudder thinking of the paper waste. I wept with joy when I moved right after New Year's for many reasons, not the least of…
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Toad Tuesdays: What do toads eat?

I frequently get questions about the average toad diet. The answer is: bugs! Lots and lots of bugs. Don't you wish you could just put a bunch of toads into your game's code when you hit alpha stage? Game devs would never starve! (more…)
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How to make a to-do list, for real

I know that the title of this post sounds stupid. Patronizing, even. But frankly, list-making is a skill that reminds me of my tax pro days. I mean that as in tax guides and my colleagues made me facepalm all the time because they just assumed that every client had good recordkeeping skills out of…
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Hey! Do you want to totally kill it at owning a game studio or another creative business but are struggling? Or you just don’t know where to start?

Yes! I want to know all the secrets to totally crushing this!

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